Denmark’s No.1 ∙ Export No.1 DUOLAC Enters Shinsegae Duty Free

DUOLAC, a Korean probiotic brand that ranked No.1 in the Danish probiotic market by surpassing local brands, is accelerating its global expansion by entering Shinsegae Duty Free. The move highlights the growing global presence of Korean brands in the healthcare sector, following the success of K-food and K-beauty, now represented by “K-probiotics.”

Cell Biotech announced that its flagship probiotic brand DUOLAC will expand its global distribution channels through its entry into Shinsegae Duty Free. DUOLAC is currently exported to 55 countries worldwide and has maintained the No.1 position in Korea’s probiotic exports for 12 consecutive years. This entry goes beyond simply adding a new sales channel, as it serves as a key consumer touchpoint platform connecting directly with global customers.

A total of 10 products will be available, including lifecycle-specific probiotics such as DUOLAC D-Drops, DUOLAC Baby, DUOLAC Yumyum, and DUOLAC Gold Capsule, as well as the travel-friendly probiotic “DUOLAC Stop.” The lineup is designed to meet diverse consumer needs, ranging from family health management to digestive care during travel.

In particular, the travel product “DUOLAC Stop” contains Prolac-T, a natural antimicrobial substance developed by Cell Biotech. It helps eliminate harmful bacteria such as Salmonella, a major cause of diarrhea, and supports the removal of intestinal toxins. With minimal concerns about resistance or side effects, it enables rapid elimination of harmful bacteria, making it an essential item for overseas travel.

DUOLAC’s global competitiveness is driven by its proprietary Dual Coating technology. Applied to all DUOLAC products, this technology improves probiotic survival rates up to 91.6% and has been clinically proven to deliver up to 221 times higher intestinal survival compared to non-coated probiotics. This has helped establish DUOLAC’s brand image as “strong probiotics” and contributed to its symbolic achievement of ranking No.1 in global markets, including Denmark.

To celebrate its entry into Shinsegae Duty Free, DUOLAC will offer promotional giveaways for customers who spend over USD 40, 60, and 80.

A representative from Cell Biotech stated, “Shinsegae Duty Free is a key distribution channel with a high influx of international travelers, providing an important touchpoint where global consumers visiting Korea can directly experience the competitiveness of K-probiotics. Through this entry, we expect to effectively promote DUOLAC’s excellence in the global market.” The representative added, “We will continue to expand global touchpoints and further strengthen the global status of K-probiotics.”

Meanwhile, DUOLAC is a premium probiotic brand of Cell Biotech, a microbiome company that has spent 31 years researching 100% Korean-origin probiotics. Cell Biotech became the fifth company in the world to successfully mass-produce probiotics, laying the foundation for Korea’s probiotic industry and exporting K-probiotics worldwide.