Cell Biotech’s DUOLAC Signs Joint Business Partnership with NAVER

Cell Biotech’s probiotic brand DUOLAC has entered into a Joint Business Partnership(JBP) with NAVER to build a platform-driven co-growth framework.

The signing ceremony was held on February 25 at Naver’s headquarters in Seongnam, Gyeonggi Province, attended by Sarah Chung, Head of Brand Strategy at Cell Biotech, and Hyundong Lim, Head of the E-KAM Center at Naver. The two companies jointly set DUOLAC’s annual growth target for its Naver Store in 2026 and agreed to implement concrete action plans to achieve this goal.

This partnership goes beyond a conventional supplier–platform relationship and signifies the establishment of a strategic alliance designed to foster category growth together. Both parties will develop an annual roadmap and operate a regular consultative body to review key collaborative initiatives, while systematically laying the groundwork for mid- to long-term transaction expansion.

In particular, DUOLAC plans to maximize synergies by expanding Naver-exclusive products, strengthening systematic management of strategic items, and enhancing price competitiveness. The brand will also pursue the development of newly planned products based on a diversified portfolio that includes general and exclusive items as well as gift sets, further reinforcing differentiation within the category.

Leveraging Naver’s commerce and data-driven marketing infrastructure, DUOLAC aims to significantly enhance its online sales competitiveness. The company plans to prioritize participation in Naver’s key marketing programs and major promotional events, expand placements in flagship campaigns, and maximize brand exposure. Additional initiatives will include optimizing search and display advertising efficiency, strengthening CRM operations, and issuing ongoing repurchase coupons to expand customer touchpoints.

Furthermore, with Naver’s professional support across Smart Store operations, DUOLAC will improve operational efficiency and actively incorporate Naver Shopping’s probiotic category market data and consumer trend insights into product planning and marketing strategies. The brand will also continue exploring synergies with Naver’s logistics, membership, and marketing services to further strengthen overall brand and product competitiveness.

DUOLAC has solidified its position in the probiotic market by ranking No. 1 in sales within Naver Shopping’s probiotics category, led by its flagship product, “DUOLAC Duo D-Drops.” Through this JBP, the company aims to combine platform-based marketing capabilities with brand competitiveness to further expand customer engagement and reinforce category leadership through strategic management centered on core products and differentiated promotions.

A Cell Biotech official stated, “By setting joint sales targets, both companies seek to strengthen collaboration as strategic partners who create category growth together, moving beyond a simple transactional relationship. We plan to establish a stable growth structure based on an annual roadmap and build a virtuous cycle encompassing new product development, exclusive product planning, participation in large-scale campaigns, and enhanced CRM operations.”